Apple has officially confirmed the launch date of its next flagship, the iPhone 17 Pro Max, and details about pricing and features are already making headlines. Here’s a full breakdown of when to expect the new iPhone and how much it could cost in 2025.

iPhone 17 Pro Max Launch Date

Apple will hold its next big keynote on September 9, 2025, at 10 a.m. PT at the Steve Jobs Theater in Cupertino. The event will be streamed live on Apple’s website, YouTube, and through the Apple TV app.

• Pre-orders: Friday, September 12, 2025
• First deliveries & in-store sales: Friday, September 19, 2025

Following Apple’s traditional pattern, early buyers will have their devices within just a week of pre-orders.

iPhone 17 Pro Max Price in 2025

Apple has not yet released official pricing, but analysts are predicting a slight increase compared to last year.

• iPhone 17 Pro: expected to start at $1,049 with 256GB of storage (compared to $999 with 128GB in 2024).
• iPhone 17 Pro Max: expected to start between $1,199 and $1,249.

Apple may justify the increase by raising the base storage tiers, which has been its strategy in the past.

Expected Features of iPhone 17 Pro Max

Leaks and supply chain reports suggest that the iPhone 17 Pro Max will bring the most advanced upgrades in Apple’s lineup so far:

• Design: lighter chassis, refined rear camera bar, and a new orange color option.
• Display: 120 Hz ProMotion OLED with scratch resistance and anti-reflective coating.
• Cameras: triple 48 MP rear system, improved telephoto, 24 MP front camera, and possible 8K video recording.
• Performance: new A19 Pro chip with 12 GB RAM.
• Cooling & Battery: vapor chamber cooling, larger battery, and reverse wireless charging.
• Software: ships with iOS 26 and Apple’s latest Apple Intelligence AI features.

Final Thoughts

The iPhone 17 Pro Max will officially launch on September 9, 2025, with pre-orders on September 12 and general availability on September 19. Prices are expected to start around $1,199–$1,249, making it slightly more expensive than its predecessor.

With upgraded cameras, a stronger A19 Pro chip, and new design elements, the iPhone 17 Pro Max is shaping up to be one of Apple’s most exciting releases in years.