Ubisoft has defended its use of microtransactions, stating they make games “more fun” by offering optional personalization and faster progression. The claim comes from the company’s recently published 400-page universal registration document and annual financial report covering 2024–2025.

In the report, Ubisoft outlines its monetization strategy:

“The golden rule when developing premium games is to allow players to enjoy the game in full without having to spend more,” the company wrote. “Our monetization offer within premium games makes the player experience more fun by allowing them to personalize avatars or progress more quickly. This is always optional.”

The company insists its approach prioritizes fairness and player safety, adding that it has set up a dedicated working group to ensure monetization practices are not “manipulative or non-transparent.” However, Ubisoft declined to share specific details, citing the “sensitive and strategic nature” of the topic.

Despite these assurances, many players remain critical. Online forums and social media are filled with complaints about Ubisoft’s microtransaction-heavy model, particularly in franchises like Assassin’s Creed and Rainbow Six.

Ubisoft maintains that its monetization practices are sustainable and designed to enrich gameplay, even as the debate over microtransactions in premium games continues to divide the gaming community. (Thanks Gamesradar)

My opinion

I believe Ubisoft is slowly burying its own legacy. It’s astonishing to see a company with such enormous influence on the gaming industry fall into a cycle of questionable decisions. Anyone familiar with the history of Assassin’s Creed knows the impact Ubisoft once had — shaping an entire era of gaming.

This might become the topic of my next feature: What Went Wrong with Ubisoft? But for now, one thing is clear — microtransactions are killing games, especially when they interfere with core gameplay.