{"id":3940,"date":"2025-08-08T10:39:58","date_gmt":"2025-08-08T10:39:58","guid":{"rendered":"https:\/\/geeksace.com\/?p=3940"},"modified":"2025-08-08T10:39:59","modified_gmt":"2025-08-08T10:39:59","slug":"take-two-ceo-on-gta-6-price-our-goal-is-to-deliver-more-value-than-we-charge","status":"publish","type":"post","link":"https:\/\/geeksace.com\/ru\/take-two-ceo-on-gta-6-price-our-goal-is-to-deliver-more-value-than-we-charge\/","title":{"rendered":"Take-Two CEO on GTA 6 Price: \u201cOur Goal Is to Deliver More Value Than We Charge\u201d"},"content":{"rendered":"<p>With Grand Theft Auto 6 confirmed for a May 2026 release, fans are now asking the big question: how much will it cost?<\/p>\n\n\n\n<p>In 2025, $80 has become a common launch price for AAA games, but Take-Two Interactive \u2014 parent company of Rockstar Games \u2014 isn\u2019t ready to name a number just yet.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThat announcement will come from Rockstar in due time,\u201d CEO Strauss <a href=\"https:\/\/variety.com\/2025\/gaming\/news\/take-two-gta-6-pricing-debate-june-earnings-1236481561\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zelnick told Variety<\/a>. \u201cOur goal always is to deliver more value than what we charge. We\u2019ve had variable pricing forever, launching at a premium price \u2014 sometimes with special editions \u2014 and later reducing it to grow the market. More than most, we focus on making sure the experience is great, not just because the game itself is great, but because consumers feel they\u2019ve paid a fair price.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-1024x576.png\" alt=\"Take-Two CEO on GTA 6 Price: \u201cOur Goal Is to Deliver More Value Than We Charge\u201d\" class=\"wp-image-3941\" srcset=\"https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-1024x576.png 1024w, https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-300x169.png 300w, https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-768x432.png 768w, https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-18x10.png 18w, https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7.png 1245w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The comments came as Take-Two posted better-than-expected results for the April\u2013June quarter, boosted by NBA 2K25, GTA Online, and mobile titles. The publisher is also optimistic about upcoming launches, including Mafia: The Old Country (out Friday), Borderlands 4, and NBA 2K26.<\/p>\n\n\n\n<p>For fiscal Q1 2026, the company reported net bookings of $1.42 billion, beating forecasts of $1.25\u2013$1.3 billion, and narrowing its GAAP loss per share to 7 cents versus a projected 65\u201378 cents. Full-year bookings guidance has been raised to $6.05\u2013$6.15 billion.<\/p>","protected":false},"excerpt":{"rendered":"<p>With Grand Theft Auto 6 confirmed for a May 2026 release, fans are now asking the big question: how much will it cost? In 2025, $80 has become a common launch price for AAA games, but Take-Two Interactive \u2014 parent company of Rockstar Games \u2014 isn\u2019t ready to name a number just yet. \u201cThat announcement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_gspb_post_css":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-3940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-games"],"blocksy_meta":[],"featured_image_url":{"thumbnail":"https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-150x150.png","medium":"https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-300x169.png","medium_large":"https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-768x432.png","large":"https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-1024x576.png","1536x1536":"https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7.png","2048x2048":"https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7.png","trp-custom-language-flag":"https:\/\/geeksace.com\/wp-content\/uploads\/2025\/08\/image-7-18x10.png"},"post_author":"Astra","assigned_categories":"Games","_links":{"self":[{"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/posts\/3940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/comments?post=3940"}],"version-history":[{"count":0,"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/posts\/3940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/media\/3941"}],"wp:attachment":[{"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/media?parent=3940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/categories?post=3940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geeksace.com\/ru\/wp-json\/wp\/v2\/tags?post=3940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}