With Grand Theft Auto 6 confirmed for a May 2026 release, fans are now asking the big question: how much will it cost?

In 2025, $80 has become a common launch price for AAA games, but Take-Two Interactive — parent company of Rockstar Games — isn’t ready to name a number just yet.

“That announcement will come from Rockstar in due time,” CEO Strauss Zelnick told Variety. “Our goal always is to deliver more value than what we charge. We’ve had variable pricing forever, launching at a premium price — sometimes with special editions — and later reducing it to grow the market. More than most, we focus on making sure the experience is great, not just because the game itself is great, but because consumers feel they’ve paid a fair price.”

The comments came as Take-Two posted better-than-expected results for the April–June quarter, boosted by NBA 2K25, GTA Online, and mobile titles. The publisher is also optimistic about upcoming launches, including Mafia: The Old Country (out Friday), Borderlands 4, and NBA 2K26.

For fiscal Q1 2026, the company reported net bookings of $1.42 billion, beating forecasts of $1.25–$1.3 billion, and narrowing its GAAP loss per share to 7 cents versus a projected 65–78 cents. Full-year bookings guidance has been raised to $6.05–$6.15 billion.